“Your website is the center of your digital eco-system, like a brick and mortar location, the experience matters once a customer enters, just as much as the perception they have of you before they walk through the door.” ― Leland Dieno
When building a website for an adult brand or a sexuality-based business, selecting the right platform is crucial. Many mainstream website builders impose strict content guidelines that can impact how you present your work, sell your services, or even keep your site live. Whether you’re a sex educator, kink-friendly therapist, or adult content creator, you must choose a platform that aligns with your business needs while remaining compliant with its terms of service.
This guide will explore popular website platforms—WordPress, Wix, Squarespace, and Kajabi—along with specialized adult-friendly hosting providers like ViceTemple and HostGator. We’ll also discuss whether you should hire a web designer or use DIY website templates.
Reviewing Terms & Conditions: Why It Matters
Before committing to a platform, always review its terms of service. Many website providers prohibit adult content, explicit imagery, or sexuality-focused businesses—even if the content is educational. Ignoring these policies can result in your site being shut down without warning.
Look for platforms that explicitly allow adult content or those with flexible policies. Even if you plan to keep your website tame, sex-related topics often fall into "gray areas" on restrictive platforms, putting your business at risk.
Comparing Website Builders for Adult Brands
1. WordPress
Pros:
✅ Highly customizable with themes and plugins
✅ Works well with adult-friendly hosting (like ViceTemple)
✅ Good for SEO and content-heavy websites
✅ No direct restrictions on adult content if self-hosted
Cons:
❌ Requires technical knowledge or developer assistance
❌ Security risks if not properly maintained
❌ Hosting must be purchased separately
Best For: Businesses wanting full control, including memberships, blogs, and online courses.
2. Wix
Pros:
✅ Easy drag-and-drop website builder
✅ No coding skills required
✅ Affordable pricing and hosting included
Cons:
❌ Strict policies on adult content (educational content may be allowed, but explicit content is not)
❌ Limited flexibility compared to WordPress
❌ Hard to migrate to another platform if you outgrow it
Best For: Educators or sexuality-focused businesses with non-explicit content.
3. Squarespace
Pros:
✅ Beautiful, professional templates
✅ Easy to set up with no coding skills needed
✅ Great for blogs, coaching, and online stores
Cons:
❌ Strict content restrictions (no explicit material and even some sexy educational content)
❌ Less customization than WordPress
❌ No third-party hosting option—must use Squarespace’s servers
Best For: Sexual wellness coaches, therapists, and educators looking for a stylish and professional site with non-explicit content.
4. Kajabi
Pros:
✅ Excellent for membership-based businesses
✅ All-in-one platform (website, email marketing, course hosting)
✅ No need for third-party plugins
Cons:
❌ Expensive compared to other platforms
❌ Not ideal for explicit adult content—could get your account shut down (but they said that they liked us and it seems to working well for folks so far)
❌ Limited design customization
Best For: Sex coaches and educators selling courses or memberships (as long as the content remains within Kajabi’s guidelines).
Hosting Options for Adult Websites
If your business involves explicit content, you'll need a host that supports adult websites. Platforms like Wix, Squarespace, and Kajabi won’t work for explicit content, so you’ll need a self-hosted site with WordPress and an adult-friendly hosting provider.
Adult-Friendly Hosting Providers:
ViceTemple – Specializes in hosting adult sites with full support for explicit content.
HostGator – Allows some adult content, but always check their policies first.
Bluehost – Can work for sex educators but not for explicit content.
Key Considerations for Hosting:
✅ Explicit Content Allowed? Check the hosting provider’s policies before signing up.
✅ Security & Privacy – Choose a host with strong privacy protections.
✅ Speed & Uptime – You don’t want a slow website that crashes frequently.
DIY vs. Hiring a Web Designer
Once you’ve chosen your platform, the next decision is whether to build your website yourself or hire a professional.
DIY Website Templates
Pros:
✅ Affordable—most website builders provide templates
✅ Quick setup—ideal for small businesses just starting out as it will take you a day or a few to setup
✅ Full control over your content and updates
Cons:
❌ Can look generic if not customized properly
❌ Limited features without advanced skills
❌ Time-consuming if you’re unfamiliar with web design
Best For: New businesses, educators, and content creators who need a simple site on a budget.
Hiring a Web Designer
Pros:
✅ Professional and unique design
✅ Saves time—no learning curve
✅ Custom features and integrations
Cons:
❌ Expensive—custom websites can cost thousands of dollars
❌ Less flexibility—may need to rely on a designer for updates
❌ Finding an adult-friendly designer can be tricky
Best For: Established businesses looking for a polished, high-end website with advanced functionality.
Final Thoughts
Choosing the right website platform for an adult brand or sexuality-based business depends on your needs, budget, and content type. If you’re working with explicit content, self-hosting on WordPress with an adult-friendly hosting provider is your best bet. For non-explicit brands, platforms like Wix, Squarespace, and Kajabi may work—but always read their content policies first!
👉 Need help choosing the right platform for your adult brand? Drop a comment below or reach out for a consultation!
Cheers to your professional sexcess!